The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype
Google’s circumvention of Safari privacy settings is just the tip of the user tracking iceberg. Privacy and user experience are in serious conflict, with billions of advertising dollars at stake as...
View ArticleGoogle, Microsoft, Yahoo Working With White House on Do No Track Browsing
Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. A new Consumer...
View ArticleGoogle Privacy Policy: 36 Attorneys General Express Strong Concerns
The National Association of Attorneys General said in an open letter to Google CEO Larry Page stating that the group had "strong concerns" with the the way Google plans to consolidate its multiple...
View ArticleNew Google Privacy Policy Changes Now in Effect
Google yesterday moved forward with its planned changes to its privacy policies despite some objections from consumer groups, European regulators, and 36 U.S. attorney general concerned the changes...
View ArticleGoogle Blames FCC for Street View Investigation Delays
Google today filed a 17-page response to the Federal Communications Commission (FCC), accusing the government agency of causing delays that slowed down the Street View Wi-Fi data grab investigation and...
View ArticleFacebook Privacy Controls Ignored by 13 Million Users [Report]
A new study indicates that 13 million Facebook users in the U.S. alone do not use or are unaware of the social network's privacy controls. Most Facebook users have no idea how much data they're willing...
View ArticlePiwik Open Source Analytics: A Primer
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to...
View ArticleMobile Targeting Definitions Every Marketer Must Know
The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients...
View ArticleGoogle Faces $22.5 Million Fine for Safari Tracking
Google is expected to pay a $22.5 million fine – the largest ever imposed by the U.S. Federal Trade Commission – in relation to the discovery that Google used special code to get around the Safari...
View ArticleYahoo Hacked: 400,000 Passwords Stolen, List Posted Online
Yahoo has confirmed reports that some 400,000 of its user passwords were stolen in security breach. An attacker breached company systems July 11 and lifted the data from archived account information...
View ArticleGoogle Hiring Privacy Red Team
Google has begun hiring for a crack team of data experts – code named Red Team – to help resolve privacy complaints, following the $22.5 million fine it had to pay the Federal Trade Commission after...
View ArticleGoogle Chrome Adds Do Not Track Option
The company said that the feature, which is still in being tested, would be available as part of the latest 'Canary' build of the Chromium. The feature could be included into the general release build...
View Article7 Tips to Start Making Meaningful Connections on LinkedIn
Want to successfully market your company on LinkedIn? Constant brand boasting and screaming your marketing message won't cut it. You need to focus on meaningful conversation and engagement. These seven...
View ArticleFacebook-Datalogix Partnership to Track Offline Purchases by 100 Million+...
Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will track offline purchases of Facebook users from over 100 million...
View ArticleFacebook & Twitter Apps Exploited to Profit From Private Data
A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have...
View ArticleFacebook Claims Site Scraper Responsible for Leak of 1 Million User Emails
Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed.
View ArticleSocial Media Link Building
Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't, some good social examples, and methods of...
View ArticleSEO Friendly WordPress in 12 Steps
WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes, however, out of the box, WordPress is not as SEO friendly as you'd think. This guide will show...
View ArticleYour Hidden PPC Prospect: Google
Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’...
View ArticlePros & Cons of the Top Mobile App Tracking Methods
Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top...
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